Search Engine Optimization

How a Website structure can affect its SEO?

Comments Off 18 December 2012

As far as SEO training is concerned, most of the available resources out there provide you the information as regards to the benefits of both types of website optimization i.e. On-page SEO and Off Page SEO.

However, many of these brilliant tutorials skim over a subject that is very important for the success of your website and that subject is your website structure. In fact, there are a number of ways in which the structure of your website can affect the entire SEO. Following are the important website structure elements which you need to consider for making search friendly website:

Element #1: Website Navigation

At first glimpse, the navigation on the site may seem one of those things that occur naturally. In other words, no one usually plan where you will be placing every webpage on site, what would be categories, link hierarchy etc.

The structure of your site plays an important role in its SEO authority and references to specific elements of navigation can bring in plenty of attention from users.

So, it is advisable to plan your site navigation in advance. Try to avoid using navigation structure which makes it difficult for the search engines robots to crawl your website. Say big no to Flash or JavaScript as these formats might attract your visitors, but they act as “Hindrance” for search engine spiders.

Element #2: Internal Linking

In Search Engine Optimization World, there are two types of back-links which we create:

  • External Links: Links that are pointed to your site from third party external websites.
  • Internal Links: Links that are used to create connections between different pages of your website.

Internal link building on your site can bring in various SEO benefits that are cited below:

  1. Such links provide you the opportunity to use relevant keywords on anchor text all through your pages. However, you need to be careful while creating internal links. Try to use only relevant links instead of creating keyword stuffed links which might annoy your visitors.
  2. The internal links also help in improving the user experience of your website by providing the readers related content which can rouse their interests. As a result of this, you can benefit in two ways- average time on website would increase and the bounce rate would decrease.

Note: Bounce rate reflects the percentage of those visitors who leave the website without visiting any other page. More the single page views, higher would be the bounce rate.

Element #3: URL Structure

One last thing to keep in mind is the URL structure of your site. It is advantageous to use your keywords in the URL. The specific steps necessary to setup a SEO-friendly URL structure depend the platform of the website. That is to say on which technology your website is built upon like HTML, CMS (WordPress, Joomla, Magento etc.).

In most of the Content management systems, you can find plugins or extensions to make the website URLs search engine friendly. Also, try to use hyphens or dashes instead of underscores as search engines might not consider separation of words by underscores.

For e.g. you have created a new article, then your URL structure should be like this:

Instead of

So these were 3 basic and important elements of your website which can affect the SEO of your site to great extent. While implementing them appropriately, you need to consult with your Web Designing team as well as it plays vital role in structure of a site. If you have hired SEO Services from third party organization, then make sure they consider and implement these essential elements on your site.

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